Endurance athlete in tropical heat

ENDURANCE NUTRITION · EST. 2025 · SE ASIA

Train where othersmelt.

ENDURANCE NUTRITION BUILT FOR TROPICAL HEAT.

SODIUM·CARBOHYDRATES·HEAT
SCROLL

Most endurance nutrition was designed in Europe and North America.

THEIR WORLD

Cool mornings.

Dry air.

Moderate conditions.

OUR WORLD

We train differently.

35°C.

90% humidity.

Sweat that never stops.

Not adapted for it.

Built for it.

THE RANGE
LAUNCHING SOON
HEAT 40 Salty Mango
HEAT 40 Lychee

PWRD

HEAT 40

SALTY MANGOLYCHEE
Carbs40g per sachet
Sodium~528mg per sachet
ArtificialNone
IN DEVELOPMENT

PWRD

40

HYDROGEL · PERFORMANCE

FORMULA IN PROGRESS

A hydrogel for sustained output. Coming after HEAT 40.

TWO FLAVOURS. ZERO ARTIFICIAL. BUILT FOR THE HEAT.

HOW TO USE
01

ONE SACHET

40g of HEAT 40 per 500ml serving.

02

500ML WATER

Scale to 80g with two sachets for harder efforts.

03

MIX. DRINK. GO.

Start drinking before thirst kicks in.

FUEL ATHLETES
IN THE HEAT.

Premium endurance nutrition designed for Southeast Asia. Manufactured in Japan. Built on European sports science.

MISSION

FUEL ATHLETES IN THE HEAT

POSITIONING

HIGH-END. ACCESSIBLE.

FOUNDED

EST. 2025

REGION

SE ASIA

THE ORIGIN
“Every trip to Southeast Asia, I packed European supplements in my suitcase. Then I ran out. Nothing local came close - too sweet, too weak on sodium. And the European products weren't right either. Designed for Berlin in October, not Ho Chi Minh City in April.”

There was a gap. Endurance nutrition built specifically for tropical heat - not adapted for it, built for it from the start. Formula precision from European sports science. A new brief: SE Asia, 35°C, 90% humidity. HEAT 40 is the answer.

THE SCIENCE

Designed to replace what tropical athletes actually lose.

40g

CARBOHYDRATES

Per sachet (500ml). Two sachets = 80g/L.

~1,056mg

SODIUM

Per litre. ~528mg per sachet.

0

ARTIFICIAL

Ingredients

BUILT FOR

THE ATHLETES OF
SOUTHEAST ASIA.

TRAIL RUNNING

Climbing in the dark before the heat arrives. The VMM ridge. The UTMB Asia qualifier above Da Lat.

TRIATHLON

Six hours in open water and on road. Laguna Phuket. Vietnam 70.3. The longest day in the longest heat.

ROAD RUNNING

5am in Ho Chi Minh City before the traffic starts. The Singapore Marathon. The Hanoi half when the sun comes up.

CYCLING

Six hours on the coastal Vietnam road. The Mekong delta century. The sun with nowhere to hide.

PICKLEBALL

Back-to-back rallies on outdoor courts in KL. The match that runs two hours in the Singapore afternoon.

HYROX

8km run. 8 stations. Zero shade. Full output. HYROX Singapore - no air conditioning between you and the finish.

PRE-LAUNCH

BE FIRST.

COME TOGETHER. GO FURTHER.

For the athletes who train when it's 35°C.

For the athletes who don't wait for autumn.

For the athletes of Southeast Asia.

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